Gauge Your Digital Store Maturity

February 17th, 2022

Emily Pfeiffer Principal Analyst

Madeline Cyr Researcher

Scott Compton

With contributors:

Fiona Swerdlow , Martin Gill , Taylor Hansen

Summary

Digital business leaders who are driving digital store transformation initiatives need a clear plan for how technology will transform the store. Plus, they need the skills to influence others in the firm to buy into that vision. This report guides digital business leaders through Forrester's digital store maturity assessment so they can gauge where their firm is on its journey and discover which core dimensions they need to strengthen or develop.

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