Summary
Contrary to many people’s beliefs, most buyers still consider sales presentations to be very important. In fact, B2B marketers would do well to curb their shiny object syndrome when considering which content assets to produce, as seemingly old-school assets such as case studies, articles, and good old-fashioned web pages are deemed important by more than half of buyers, according to Forrester’s 2021 B2B Buying Survey. This report provides a snapshot of Forrester's data on the content B2B buyers find most impactful.
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