How To Create Effective B2C Personas

September 27th, 2023
With contributors:


Personas are fictional representations of your consumer, typically based on an audience segmentation. However, segmentations can be broad, as they identify the universe of potential or existing consumers. Enter personas: They play an important strategic role in helping stakeholders gain a deeper understanding of their consumer and prioritize the audiences that are most important to their business priorities. This template guides B2C marketing executives through the persona development process.

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