How To Create Effective B2C Personas

September 27th, 2023

With contributors:

Mike Proulx , Zeid Khater , Bruna Venicio

Summary

Personas are fictional representations of your consumer, typically based on an audience segmentation. However, segmentations can be broad, as they identify the universe of potential or existing consumers. Enter personas: They play an important strategic role in helping stakeholders gain a deeper understanding of their consumer and prioritize the audiences that are most important to their business priorities. This template guides B2C marketing executives through the persona development process.

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