Summary
A clear purpose defines what marketing will do and why, directs staff behaviors and work tasks, and guides success metrics. The Forrester Marketing Team Purpose Statement Workshop Guide provides the templates and stage directions a CMO needs to conduct a successful purpose statement creation workshop with her team.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).