How To Develop A Purpose Statement For Your Marketing Function

Use Forrester’s Workshop Guide To Align Your Team Around A Clear Purpose
August 2nd, 2021
With Contributors:
Chahiti Asarpota
and Christine Turley


The Forrester Marketing Team Purpose Statement Workshop Guide provides the templates and stage directions a CMO needs to conduct a successful purpose statement creation workshop with her team.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.