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How To Thrive In Your First 90 Days As A CMO

A Checklist Of What A New CMO Should Know And Do

August 2nd, 2021
With contributors:
Mike Proulx , Chahiti Asarpota , Christine Turley

Summary

What you do and don’t do in your first 90 days as a new CMO will set the tone for your tenure and your lasting legacy. First-time and veteran CMOs should use The Forrester First 90 Days As CMO Checklist to know what to do and understand in order to have a fast and effective start in a new marketing leader role.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.