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How To Thrive In Your First 90 Days As A CMO

A Checklist Of What A New CMO Should Know And Do

August 2nd, 2021
Jen Sanning, VP, CMO Executive Partner
Jen Sanning VP, CMO Executive Partner
Sheryl Pattek, VP, Executive Partner
Sheryl Pattek VP, Executive Partner
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Bret Sanford-Chung, null
Bret Sanford-Chung
With contributors:
Mike Proulx , Chahiti Asarpota , Christine Turley

Summary

What you do and don’t do in your first 90 days as a new CMO will set the tone for your tenure and your lasting legacy. First-time and veteran CMOs should use The Forrester First 90 Days As CMO Checklist to know what to do and understand in order to have a fast and effective start in a new marketing leader role.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.