Model Overview Report

Inside The Forrester B2B Buyer Messaging Cycle

An Aligned And Agile Process For Developing Buyer-Focused Messaging

 and  three contributors
Oct 03, 2025

Summary

The Forrester B2B Buyer Messaging Cycle introduces a structured, iterative process — gather, create, and activate — to drive messaging agility and buyer centricity. Marketers must develop messaging that resonates with buyers and establishes differentiation in competitive markets by gathering insights, effectively structuring messaging deliverables, and conducting rigorous activation processes. This report provides an actionable framework, best practices, and real-world examples to help marketers achieve messaging alignment, test effectiveness, and drive measurable results.

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