Summary
Today, US online adults who use or have tried “buy now, pay later” (BNPL) offerings span all age groups at an adoption rate of between 5% to 8%. However, three out of five younger US online adults (ages 25 to 44) say they are interested in trying BNPL services, compared with just one in three (or less) of their older counterparts. Organizations must analyze their existing — and future target — customer base to gauge if providing BNPL offerings is likely to increase conversion, basket size, and customer lifetime value.
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