The Forrester Sales Content Architecture Framework

January 1st, 2018

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Summary

For B2B sales reps, the inability to quickly find the right piece of content at the right time is a frequent problem. Most organizations have accumulated far too much sales content, of highly variable quality and relevance, and this heap of content is poorly organized across multiple repositories. This report introduces the Forrester Sales Content Architecture Framework, a blueprint for sales content creation and management that ensures that B2B sales reps have easy access to the right content to prepare for and optimize buyer interactions.

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