Model Overview Report

Introducing The Sales Asset Lifecycle Management And Governance Model

May 27th, 2020
Jennifer Bullock, null
Jennifer Bullock

Summary

When designing sales asset management processes, many organizations are tempted to let preexisting departmental silos of best practices and training dominate the care and maintenance of assets. However, these processes need a governance model to mitigate potential conflicts in priorities and reinforce proper asset management. In this report, we introduce the Forrester Sales Asset Lifecycle Management And Governance Model, which outlines seven steps that define the processes required for successfully managing and governing sales assets throughout their lifecycle.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.