Model Overview Report

Introducing The Sales Asset Lifecycle Management And Governance Model

May 27th, 2020
Jennifer Bullock, Principal Analyst
Jennifer Bullock Principal Analyst
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director
Eric Zines, Principal Analyst
Eric Zines Principal Analyst

Summary

When designing sales asset management processes, many organizations are tempted to let preexisting departmental silos of best practices and training dominate the care and maintenance of assets. However, these processes need a governance model to mitigate potential conflicts in priorities and reinforce proper asset management. In this report, we introduce the Forrester Sales Asset Lifecycle Management And Governance Model, which outlines seven steps that define the processes required for successfully managing and governing sales assets throughout their lifecycle.

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