Model Overview Report

Introducing The Sales Asset Lifecycle Management And Governance Model

June 13th, 2024
With contributors:
Mike Pregler , Evan Megan , Ellen Lind


Revenue enablement platforms are powerful tools for delivering relevant buyer-facing content and sales training assets to reps at the right time for each opportunity. Because many departments and functions contribute materials — often adding up to hundreds or thousands of files — lack of alignment and process invariably leads to redundancy, inconsistency, and poor findability. Sales assets need a governance model to deliver a consistent employee experience that supports business objectives. In this report, we introduce the Forrester Sales Asset Lifecycle Management And Governance Model, which outlines seven steps for managing and governing sales assets throughout their lifecycle.

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