Summary
Stagnant marketing budgets and mixed economic conditions pose challenges to CMOs in Asia Pacific (APAC), who must respond by balancing risks and opportunities in their planning processes. APAC CMOs face three key realities: modest disinflation and steady growth; changing buyer behavior requiring better revenue processes; and tight marketing budgets that they must allocate judiciously. This report underscores the importance of transforming revenue processes, modernizing marketing organizations, leveraging AI, and prioritizing customer-centric KPIs to drive growth and performance.
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