Trends Report

Microsoft Is A Role Model For Improving Racial Equity — Build Your Program With Its Playbook

July 24th, 2020
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
Keith Johnston, VP, Group Director
Keith Johnston VP, Group Director
Nick Monroe, null
Nick Monroe

Summary

Widespread protests during the spring and summer of 2020 are highlighting long-standing inequalities endured by Black and Brown communities, forcing brands to reevaluate their role in sustaining contributions to end racial inequality. Empty public promises by CEOs to “stand” with their Black colleagues and customers won’t cut it; brands must commit to the issue with their money, time, and resources or risk simply being seen as opportunistic by customers and employees. Meaningful change requires a holistic, long-term investment; to build something that lasts, brands can look to Microsoft as a guide for how to develop an authentic racial equity program that works and improves the lives of colleagues and customers.

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