Summary
Companies must provide payment options that meet their customers’ needs and expectations. Per Forrester’s April 2022 Consumer Energy Index And Retail Pulse Survey, 27% of French online adults reported that they have abandoned a shopping experience online in the last 12 months because they couldn't use a digital payment method. Twenty-eight percent of online male adults in France said they have abandoned shopping journeys for this reason, and 26% of female adults said the same. Merchants must analyze the payment options they offer and whether those map to how their customers want to pay — or risk causing disappointing customer experiences or outright checkout abandonment.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).