Trends Report

Online Sales More Than Double Amid Store Closures: Ulta Reveals The Challenges And Benefits Of Responding To COVID-19 In Its Q1 2020 Earnings Call

June 10th, 2020

Summary

Retail quarterly earnings calls for Q1 2020 (January through March) run from April through June, and in part 1 of this series, we share the highlights of earnings calls from the major brands to help digital business professionals understand the initial impact of COVID-19 on retail and brand businesses, particularly in the US. Ulta’s Q1 2020 earnings call detailed the company’s performance amid the coronavirus, including online sales, which more than doubled in the quarter. Ulta also highlighted the launch of its curbside pickup service, the increased use of its AR-powered GlamLab virtual try-on, and its loyalty program investment plans.

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