Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year already filled with change, they'll soon discover that they won't get one. The pace and depth of change that CIOs encountered in 2014 will only accelerate in 2015 as emboldened business leaders push harder to build digital businesses. The region's CIOs will need to sharpen their understanding of client journeys so that they can tailor their strategies to ensure that their increasingly mobile customers get superior experiences. This report draws upon the collective research of Forrester's team of AP analysts to present the region's top technology trends in 2015 and help AP CIOs position their companies for success.