Predictions 2022: Digital Trust

November 2nd, 2021

Jinan Budge VP, Principal Analyst

Ian Bruce VP, Principal Analyst

Brandon Purcell VP, Principal Analyst

Enza Iannopollo Principal Analyst

Merritt Maxim VP, Research Director

Danny Mu

Renee Murphy

With contributors:

Stephanie Balaouras , Jeff Pollard , Isabelle Raposo , Peggy Dostie

Summary

Whether it’s expanding into adjacent markets, bringing anticipatory experiences to customers, maximizing employee productivity with data, or rolling out a disruptive business model powered with blockchain-based identity, no digital initiative has a chance of success without the trust of customers, employees, and partners. And in areas where every stakeholder is demanding action, like environmental sustainability and diversity, equity, and fairness, technology can drive empathy, integrity, accountability, and transparency — key levers for trust. In this report, we explore Forrester’s predictions for digital trust in 2022.

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