Summary
B2B organizations should establish communication plans for a new marketing automation platform (MAP) to create a shared understanding among functional areas supporting this technology. The MAP communication plan defines the project environment, which impacts how fast MAP functionality can be implemented. It also determines communication methods, which outlines how information is shared. As part of this process, marketing also creates plans to communicate the progress of the MAP project to all stakeholders. In this report, we outline the project environment and communication methods that support a successful MAP implementation.
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