Data Overview Report

Product-Based Tech Practices Can Better Align Value To Customers

Find Success In How To Implement A Product-Centric Approach

June 28th, 2022
Charles Betz, VP, Research Director
Charles Betz VP, Research Director
Fiona Mark, Principal Analyst
Fiona Mark Principal Analyst
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
With contributors:
Matthew Guarini , Anna Garik , Ian McPherson

For tech execs, the concept of product management is a growing influence on the operating model as enterprise technology evolves from traditional functional silos and order-taking, through modern partnerships, and into future fit strategies. Forrester interviewed technology leaders about their operating models. In this report, we provide excerpts and analyses of their points of view on the influence of product management practices and operating models.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.