Toolkit

The Forrester Knowledge Enablement Toolkit

A Collection Of The Research And Templates Needed To Deliver Knowledge In An Organization

January 10th, 2023
John Buten, Principal Analyst
John Buten Principal Analyst
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst
Paul Ferron, VP, Research Director
Paul Ferron VP, Research Director
With contributors:
Amy Hayes , Beth Caplow , Barbara Winters , Katie Fabiszak , Shelby Muschler , Drew Zalucky

Summary

Every role in the B2B revenue engine must be supported by specific knowledge. From sellers and customer success managers to content marketers and channel partners, each role requires specific knowledge to deliver the most successful engagement with buyers to support them along their journey. The Forrester Knowledge Enablement Model is a five-step approach that guides B2B organizations to identify the right roles to enable with knowledge, and then build and deliver that knowledge. This toolkit includes research, tools, and templates that help portfolio marketers apply the knowledge enablement process.

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