Essentials Report

Research Overview: Knowledge Enablement

May 4th, 2022
With contributors:
Beth Caplow , Barbara Winters , Katie Fabiszak , Sara Corey , Michael Belden

Summary

Every role in the B2B revenue engine must be supported by specific knowledge. From sellers and customer success managers to content marketers and channel partners, each role requires specific knowledge to deliver the most successful engagement with buyers to support them along their journey. The Forrester Knowledge Enablement Model is a five-stage approach that guides B2B organizations in identifying the right roles to enable with knowledge, and then building and delivering that knowledge. Portfolio marketers use this model to guide the creation of information, content, and tools for key buyer-facing roles, which are then delivered by the organization’s enablement function. This report lists essential research, tools, and templates that help portfolio marketers apply the knowledge enablement process.

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