Summary
A revenue management council is made up of a cross-functional team with representatives from all groups involved in the revenue management process (e.g., marketing, revenue development, sales). Its purpose is to identify needed revenue process management fixes, designing and driving necessary changes involving people, processes, and technologies. Examining underperformance issues in an organization’s B2B Revenue Waterfall™ requires a team with detective skills to identify weak points in the complex revenue management process. This report details how this council works together to determine reasons for underperformance and collaborates to improve performance.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.