Case Study

Sprout Social: Interconnected Insights Power Customer-Led Growth

December 11th, 2023
With contributors:
Steven Casey , Laurynn Bedard , Arianne Burnette


Sprout Social identified the need to move beyond inbound and outbound motions to fully embrace its customer-first ethos. This meant reaching the right personas with the right messaging by sensing and responding to customer needs as they changed and evolved throughout the customer lifecycle. In this case study, we describe how Sprout Social developed a holistic signal-sensor network powered by people, process, and technology to drive customer-led growth, leveraging Forrester as a strategic partner in its insights-driven transformation to customer obsession.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.