Technology Optimizes Social Distancing In Stores: Lowe's Reveals The Challenges And Benefits Of Responding To COVID-19 In Its Q1 2020 Earnings Call

Retail quarterly earnings calls for Q1 2020 (January through March) run from April through June. In this series, we share the highlights of earnings calls from the major brands to help digital business professionals understand the initial impact of COVID-19 on retail and brand businesses, particularly in the US. Lowe’s CEO Marvin Ellison revealed that rural stores suffered less disruption than urban ones. To monitor store traffic and optimize social distancing, Lowe’s is leveraging new technology available on handheld smart devices.