Decision Tool

The Forrester B2C Marketing Technology Roadmap Planning Tool

 and  four contributors
Jul 18, 2024

Summary

B2C marketing executives can use the Forrester B2C Marketing Technology Roadmap Planning Tool to prioritize potential marketing technology (martech) ecosystem investments according to their functional requirements and the organization’s overarching objectives. The tool will help marketers define or update their martech roadmap and associated communications plan. Use this tool for martech roadmap planning by prioritizing and scheduling projects; documenting dependencies; and accounting for sequencing, phases, and milestones.

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