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The Forrester Marketing Resource Management (MRM) Implementation Checklist

June 26th, 2023
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
Cole Walsh, Researcher
Cole Walsh Researcher
With contributors:
Emily Collins , Bruna Venicio , Christine Turley

Summary

Marketers need to carefully implement marketing resource management (MRM) solutions to realize their many operational benefits. The scope of a brand’s MRM requirements can span money, people, content, and marketing performance management — and implementation teams require specific considerations against each of those functional categories. B2C and B2B marketing teams should use this checklist to plan for a successful MRM deployment and track the progress of their implementations.

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