The Forrester Marketing Resource Management (MRM) Implementation Checklist

June 26th, 2023
With contributors:
Emily Collins , Bruna Venicio , Christine Turley


Marketers need to carefully implement marketing resource management (MRM) solutions to realize their many operational benefits. The scope of a brand’s MRM requirements can span money, people, content, and marketing performance management — and implementation teams require specific considerations against each of those functional categories. B2C and B2B marketing teams should use this checklist to plan for a successful MRM deployment and track the progress of their implementations.

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