Decision Tool

The Forrester Mobile Banking App Functionality Assessment

June 8th, 2023
With contributors:


Mobile apps are a crucial part of a bank’s relationship with customers. Customers’ expectations of banking apps continue to rise and expand, driving the need for additional capabilities to enhance transactions and services. To deliver a superior digital experience — and drive engagement and stickiness — banks must offer leading functionality in six categories: account management; money management; money movement; self-service features; assisted service features; and marketing and sales. This assessment tool helps digital leaders gauge the quality of their mobile banking app functionality and recommends actions they can take to improve it.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.