The Forrester Pricing And Packaging Blueprint

July 17th, 2024

With contributors:

Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Summary

Most organizations lack a consistent, repeatable process to develop value-based pricing and packaging. Organizations can realize higher revenue and profit when their pricing and packaging reflect the value they offer their buyers. For B2B organizations, establishing pricing and packaging requires a step-by-step process designed to increase revenue and profit within a specific target segment. This report introduces the Forrester Pricing And Packaging Blueprint, a four-phase process that provides offering packaging that is easier to buy and sell as well as pricing tailored to each buyer segment and that supports your growth goals.

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