Summary
We identified 10 significant email marketing service providers — Acxiom, Adobe, Epsilon, Experian Marketing Services, IBM, Oracle, Salesforce, Selligent, SmartFocus, and Yes Lifecycle Marketing — and researched, analyzed, and scored them. This report shows how well each provider fulfills our criteria and where they stand in relation to each other to help B2C marketers choose the right partner for their needs.
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