Wave Report

The Forrester Wave™: Email Marketing Service Providers, Q3 2016

Epsilon Leads The Field With An Expanding Strategic Charter

July 27th, 2016
RM
Rebecca McAdams

Summary

We identified 10 significant email marketing service providers — Acxiom, Adobe, Epsilon, Experian Marketing Services, IBM, Oracle, Salesforce, Selligent, SmartFocus, and Yes Lifecycle Marketing — and researched, analyzed, and scored them. This report shows how well each provider fulfills our criteria and where they stand in relation to each other to help B2C marketers choose the right partner for their needs.

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