Vision Report

The Four Hottest Questions About The Future Of Commerce Tech On FIRE — Answered!

Brands And Retailers: Understand How To Choose Vendors Within The New Rules

August 2nd, 2021
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
With contributors:
Fiona Swerdlow , Ashley Villarreal

Summary

Increasingly modular commerce ecosystems mean that merchants must evaluate and select new commerce technology solutions in terms of how flexible, inexpensive, rapid, and easy (FIRE) they are. They should lean on their vendor and services partners and incrementally transition to the new curated-suite model. They must mitigate the risks of this new architecture by balancing their reliance on integrators and ensuring that security protocols are in place to protect the many “moving parts” that this architecture introduces. This report answers questions about navigating vendor and tech selection and internal change management to use commerce technologies for efficiency, agility, and growth.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.