How To Report

The Growth Discovery Model: Explore

September 21st, 2020


Planning to identify the best routes to growth is essential for B2B portfolio marketers. The Growth Discovery Model defines a four-step approach that streamlines the analysis and selection of new markets and buyer audiences. Each quadrant identifies growth opportunities that represent different timeframes and requirements for success. During the explore step of the model, organizations scan opportunities that exist along two axes: target buyers and target markets. In this report, we help portfolio marketers plan a route to future growth by evaluating opportunities across four quadrants and understanding the implications of approaching new markets, new buyers, or both.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.