Decision Tool

The Growth Discovery Model: Prioritize

September 18th, 2020


The Forrester Growth Discovery Model is a four-step approach to streamlining the analysis and selection of new markets and buyer audiences. The third step in the model, prioritize, leverages the Forrester Relative Targeting Framework to prioritize growth opportunities using internal and external data sources including buyer and customer insights. In this report, we describe how portfolio marketers can establish a shared frame of reference, identify the right set of data and insights, and prioritize the most attractive growth opportunities for the company.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.