Summary
Mobile has transformed retail by adding proximity and immediacy to the shopping experience: Many visits to US e-commerce sites now occur via smartphones, and US consumers complete a double-digit percentage of transactions on mobile devices. Mobile technologies in the future will be even more pervasive throughout the shopping journey. The accompanying PDF provides a closer look at the impact that emerging technologies will have on the retail industry in the next decade. This report is part of a series on mCommerce in 2030 across multiple industries.
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