Trends Report

The Italy Financial Services Customer Trust Index, 2023: Banks

How Italian Banks Earn Customers’ Trust

December 18th, 2023
With contributors:
Oliwia Berdak , Alyson Clarke , Niraj Patel , Brianna Karls , Hannah Bradbury , Jen Barton


Italian banks saw a decrease in customer trust in 2023 compared to 2022 amid the turmoil of the banking crisis. Customer trust matters more than ever because trust drives revenue. Forrester’s Financial Services Customer Trust Index assesses the level of trust consumers have with their financial services providers. This report answers the question, “Which Italian banks are earning the most customer trust and how are they earning that trust?” across four Italian banking brands that were analyzed as part of the FS Customer Trust Index in 2023. Customer experience, digital, and marketing executives can use this report to inform their ongoing improvement efforts to earn customers’ trust.

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