Decision Tool

The Product Marketing and Management Model

September 17th, 2020


Use this interactive model to access the most relevant research for each stage, activity, and deliverable of the Product Marketing and Management (PMM) Model.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.