Data Overview Report

The State Of Consumer Personalization, 2022

Consumers And Companies Have Different Views Of Personalization

November 10th, 2022

The state of consumer personalization is inconsistent: Consumers don’t mind personalization later in the customer lifecycle, but companies tend to overdo personalization prepurchase. This disconnect yields obtrusive and invasive sales and marketing moments. This report provides a data overview of consumer feelings about personalization versus how companies are tackling personalization efforts — and how companies must shift their mindset to accommodate better personalization across the customer lifecycle before, during, and after purchase.

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