Report

The State Of The Metaverse

Look Beyond The Hype To Uncover The Real Opportunities

March 29th, 2022
With contributors:
Keith Johnston, Alex Sobchuk, Katie Hampton, Benjamin Nagle, Peter Harrison

Summary

Despite the hype, there is no metaverse today. But that hasn’t stopped companies from jockeying to stake their claim in it — all against a backdrop of consumer skepticism and nascent technology. The promise of the metaverse (versus today’s reality) is driving industry FOMO. Companies should use this era of metaverse precursors to plan for future opportunities while tempering expectations and investments. This report establishes Forrester’s point of view on the state of the metaverse now and recommends a path forward for CMOs, digital business leaders, and other business executives.

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