Trends Report

The State Of Trust In Australia In 2022

Understanding The Benefits, Risks, And Opportunities Of Customers’ Trust

October 24th, 2022
Jinan Budge, VP, Principal Analyst
Jinan Budge VP, Principal Analyst
Sam Higgins, Principal Analyst
Sam Higgins Principal Analyst
Riccardo Pasto, Principal Analyst
Riccardo Pasto Principal Analyst
With contributors:
Stephanie Balaouras , Tom Mouhsian , Michael Barnes , Aidan Riga , Janis Teo , Bill Nagel

Summary

Citizens and customers place their trust in people and in public and private organizations that they can rely upon for help. Success or failure at earning and keeping customers’ and citizens’ trust determines the fate of the relationship with a given entity. This report uses Forrester survey data to give business and technology leaders insight into and advice about the significance and commercial impact of trust when Australians engage with a business, employer, or government agency. It also highlights what shapes trust for different industries based on their relevance to and role in people’s lives.

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