Data Overview Report

The Trajectory Of US Consumer Adoption Of Digital Payments

Digital Payment Adoption Is Growing, And Cards Have Gone Contactless

 and  two contributors
Oct 30, 2025

Summary

Consumers have more and more choice about which payment methods to use while shopping. Over the past five years, digital payment methods have gained significant traction among US consumers, and they now top the list of most-used payment methods. However, consumers still often opt for traditional payment methods (e.g., cash, credit cards, debit cards), especially in physical stores, while also experimenting with new alternatives. This report reviews Forrester’s data on US online adults’ attitudes and behaviors around payments, including digital payments and “buy now, pay later” (BNPL).

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