Three Types Of Tech Effectiveness Metrics: Customer, Operational, And Balance Sheet

In our report, “Effectiveness Is The New Metric For Tech Value,” we described how the traditional sources of tech value — efficiency and productivity improvements — have been played out. To drive tech investments with business value, tech executives need to look improve effectiveness: increasing the probability of desired business outcomes and reducing the potential for negative results. In this report, we break effectiveness benefits into three general types: customer, operational, and balance sheet. We will show which type of effectiveness you should prioritize for your industry and which kinds of tech investment are most likely to lead to each of these effectiveness benefits.