Trends Report

Three Types Of Tech Effectiveness Metrics: Customer, Operational, And Balance Sheet

How To Determine Which Metric Matters For Your Industry And Your Tech Purchases

January 24th, 2022
Martha Bennett, VP, Principal Analyst
Martha Bennett VP, Principal Analyst
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
Maxie Schmidt, VP, Principal Analyst
Maxie Schmidt VP, Principal Analyst
Andrew Bartels, null
Andrew Bartels
Jost Hoppermann, null
Jost Hoppermann
With contributors:
Frederic Giron , Michael Kearney , Kara Wilson

Summary

In our report, “Effectiveness Is The New Metric For Tech Value,” we described how the traditional sources of tech value — efficiency and productivity improvements — have been played out. To drive tech investments with business value, tech executives need to look improve effectiveness: increasing the probability of desired business outcomes and reducing the potential for negative results. In this report, we break effectiveness benefits into three general types: customer, operational, and balance sheet. We will show which type of effectiveness you should prioritize for your industry and which kinds of tech investment are most likely to lead to each of these effectiveness benefits.

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