Report

Livestreaming Commerce: It's Worth Tracking In The US, But Don’t Invest Just Yet

October 28th, 2020
With Contributors:
and Nancy Lin

Summary

Platforms like Alibaba’s Taobao, JD.com, and Pinduoduo have grown livestreaming commerce into big business across China and into Asia. US marketers should track the latest developments in this space.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.