Best Practice Report

Services: Banking Professionals Must Review Marketing And Customer Experience Budgets In The Wake Of The COVID-19 Pandemic

November 9th, 2020
Jost Hoppermann, Vice President, Principal Analyst
Jost Hoppermann Vice President, Principal Analyst
Joanna O'Connell, VP, Principal Analyst
Joanna O'Connell VP, Principal Analyst
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
With contributors:
Emily Collins , Oliwia Berdak , Chahiti Asarpota

Summary

Marketing and customer experience (CX) leaders at banks should use this research to review their services spending in the wake of the COVID-19 pandemic. Dive deeper into spending advice for your company by scheduling an inquiry with a Forrester analyst.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.