Using The Forrester Product Investment Scorecards

July 16th, 2024

Lisa Singer VP, Research Director

Beth Caplow VP, Principal Analyst

With contributors:

Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Summary

Investment scorecards provide a balanced and consistent way to assess, compare, and select the most attractive business proposals or cases. Organizations can tailor the scorecards by adjusting weighting and setting thresholds for specific criteria. Scorecard results should be used for decision points at the end of the discover, define, and align stages of the Forrester Product Marketing And Management (PMM) Model. In this report, we discuss how investment scorecards are used at the end of the first three stages of the PMM Model.

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