Best Practice Report

Video: Drive Deposits By Helping Your Customers Save

July 9th, 2019
With contributors:
Benjamin Ensor , Piers Conway , Ian McPherson


Driving deposits is a key priority for many banks and credit unions. Attracting deposits isn't only about interest rates, it's also about helping customers save. But saving is hard — your customers' intentions don't always result in action. Leading firms are bridging this gap by helping customers take action. This report contains a video showing how firms are driving deposits with digital tools that change customer behavior and help them save.

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