Vision Report

Future Fit Technology Strategy — Adaptive, Creative, And Resilient

Future Fit Technology Strategy: Vision

September 27th, 2022
With contributors:
Matthew Guarini , Keith Johnston , Michael Kearney , Ian McPherson


Forrester’s future fit tech strategy enables customer-obsessed companies to quickly reconfigure business structures and capabilities to meet future customer and employee needs with adaptivity, creativity, and resilience. Our data shows that future fit companies grow 1.8 times faster than their peers. Read this report to understand the future fit tech strategy and where it can take your organization.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.