Marketing Ops Director, Iron Mountain

Learn how Iron Mountain unlocked a remarkable 21:1 ROI with 6sense — and how you can replicate their astonishing success. They enabled sales account teams to seamlessly prospect and win deals together using buying stages informed by intent data. That same data aligned marketing’s efforts across regions, empowering them to swiftly share best practices that increased digital spend effectiveness. Expect plenty of lessons learned and GTM transformative practices to apply at your own org!