B2B Summit
North America

B2B Marketing, Sales, & Product Leaders

May 5 – 8, 2024  |  Austin & Digital

Jon Erickson

VP, Total Economic Impact (TEI), Forrester

Jon is vice president and director of Forrester’s Total Economic Impact (TEI) practice. His focus over the past seventeen years at Forrester has been on developing methodologies for measuring and communicating the value of technology to IT strategy and planning executives as well as product marketing professionals. Jon also covers financial risk measurement tools for technology investments.

B2B Summit North America · May 5 – 8, 2024 · Austin & Digital