Senior Principal, Product Marketing, 6sense

Kerry Cunningham has more than 25 years of experience in B2B demand generation and ABM, spanning a broad array of industries and markets, and is a thought leader in the design and optimization of B2B marketing processes, technologies and teams for a wide array of B2B products, solutions and services. As VP Principal Analyst at SiriusDecisions/ Forrester to the present, Kerry launched numerous game-changing models and frameworks and spoke at dozens of industry events, including 4 Summit keynotes. Kerry’s work continues to catalyzed the transformation of B2B marketing away from leads and toward more modern and effective methods for detecting, capturing, and converting revenue opportunities.