Team Director, Media Direct, ROI-DNA

Liz McComas serves as the Team Director for Media Direct at ROI·DNA, leading her team in managing publisher direct and content syndication initiatives for the agencies’ clients. Having dedicated her career to agency roles for more than 15 years, Liz has a wealth of experience working with B2C and B2B brands. She holds experience in various domains, including digital media, lead generation, branding/awareness, account-based everything (ABX), and analytics. Her career has spanned the entirety of demand generation initiatives, from strategy development and planning to execution and comprehensive reporting. Liz harbors a deep-seated passion for the media industry, constantly exploring how technological advancements and strategic partnerships can spur growth throughout the sales funnel. Since her start at ROI·DNA in 2021, Liz has played a pivotal role in refining the media direct processes, encompassing everything from planning and vendor management to meticulous reporting.