Content Highlights
The time is ripe to transform your business, but you’ll need to do it together. With marketing, sales, and product all guided by the same objectives and insights, you’ll have a strong foundation to build on – and win in this new era. Join us at B2B Summit North America 2024.
We are excited to offer you:
- 70+ sessions aligned to your priorities.
- Case studies and keynotes from globally leading brands and executives.
- Numerous session formats including analyst presentations, panel discussions, fireside chats, and more.
- Marketplace opportunities to help you find the right solution provider for your marketing, sales, and product needs.
- Networking opportunities to help you expand your community, meet with Forrester analysts, and connect with peers facing similar challenges.
Key content themes at B2B Summit 2024 will include:
- Disruptive Forces: Economic uncertainty and generative AI challenge traditional business foundations.
- Generational Shift: Millennials and Gen Z now influence more than Baby Boomers.
- Trust Deficit: New buyers lack trust in traditional marketing and sales methods.
- Reinvention Imperative: Firms tied to tradition risk failure; reinvent strategy, tech, operations.
- Collaborative Success: Transform together with aligned marketing, sales, and product teams.
Key Topics
- Account-based marketing
- Partner marketing and sales ecosystem
- Content strategy
- Customer advocacy and obsession
- Data, insights, and measurement
- Demand generation
- Leadership strategy
- Marketing operations
- Pipeline management
- Portfolio marketing
- Revenue operations
- Sales enablement
- And more
Keynote Sessions
- A New Generation Of Buyers Will Force B2B Reinvention – Amy Hayes
- Actions Speak Louder Than Words: What Customer-Obsessed Companies Do Differently – Amy Bills
- Beyond The Breaking Point: It’s Time For A Revenue Transformation – Amy Hawthorne, Rick Bradberry
- Panel: Create Your Generative AI Advantage In Marketing, Product & Sales – Dave Frankland, Lisa Gately, Tony Plec, Seth Marrs
Track Themes
Differentiate Your Strategy To Drive Growth
This track will focus on how to develop a differentiated growth strategy focused on creating customer value and also ensure that various planning and execution approaches align effectively to this strategy.
Orchestrate Comprehensive Buyer And Customer Experiences
This track will focus on designing and executing compelling and integrated buyer and customer experiences that create value for buyers and customers.
Drive Revenue Transformation Across The Lifecycle
This track will focus on driving alignment across marketing, sales, and product by not only optimizing tactical processes but also advocating for a strategic revenue process transformation throughout the customer lifecycle.
Evolve Traditional Go-To-Market Approaches
This track will highlight new and innovative go-to-market approaches that include partner ecosystems, selling motions, marketing campaigns, programs, content, or enablement and will outline how to adapt to these new models.
Drive Scale With Data And Technology
This track will focus on the cutting-edge data strategies and emerging technologies that create impact and scale across the entire customer lifecycle.
Activate Buyer And Customer Insights
This track will focus on modern techniques, methods, and tools to turn customer, performance, and product insights into action to inform decisions that drive measurable business results.
Reinvent Leadership, Skills, And Teams
This track will explore leadership, culture, and organizational strategies in an age of disruption as well as the new skills, operating models, and teams that leaders must build to win and continuously innovate.
Who Should Attend
Marketing Leadership
- CMOs
- Marketing Directors
- Digital Marketing Strategists
- Marketing Operations
- Demand Generation
- Account-Based Marketing
- Partner Ecosystem/Channel
- Brand Marketing
- Portfolio Marketing
- Field Marketing
- Content Marketing
- Marketing Communications
- B2B Customer Experience
- Revenue Operations
Sales Leadership
- Chief Sales Officers
- Senior Sales Leaders
- Channel Sales
- Sales Enablement
- Sales Operations
Product Leadership
- Product Marketing
- Product Management
- Product Innovation