B2B Summit
North America

B2B Marketing, Sales, & Product Leaders

May 5 – 8, 2024  |  Austin & Digital

Frequently Asked Questions

B2B Summit North America is on May 5–8, 2024 at the Austin Convention Center in Austin, Texas, with a digital option for access. Please join us for special programming and networking in Austin on Sunday, May 5. Please visit the agenda for more information.

The Event Experience

We will meet you where you want. B2B Summit North America attendees can choose to join in person, digitally, or both. All attendees will have access to: 

  • Engaging keynote sessions and breakout sessions that will provide the latest insights on the evolving customer and buyer to orchestrate unique experiences, new strategies for functional alignments centered on created customer value and growth, and tangible ways data, technology and AI can help you complete. Find content tailored to seventeen unique roles on our agenda.
  • Special sessions, including diversity and inclusion (DE&I) content to help you and your organization in your commitment to DE&I. 
  • On-demand access to the sessions post-event for one year, until May 8, 2025.

All attendees joining us in Austin will experience three full days of main conference content from May 6–8, plus special pre-event content on May 5, featuring special programming and networking. In-person attendees will have access to all onsite content, sponsors, and experiences in addition to digital access to sessions. Additional in-person experiences include:

  • One-on-one meetings with expert analysts to discuss your top priorities. 
  • Hands-on workshops and networking sessions led by Forrester experts and analysts who are dedicated to answering the pressing topics for you and your peers. 
  • Exclusive networking opportunities during marketplace receptions accompanied by live music!
  • Special sessions to help you apply lessons learned to your own business. 
  • Case studies and opportunities to connect with industry-leading marketing, sales, and product technology vendors on the marketplace show floor. 

All attendees will have access to the digital platform. Digital access attendees will have access to the digital conference content, sponsors, and access to our digital library of conference content. Sponsor case study sessions will not be available.

See the digital sessions here!

Digital access includes:

  • Most Forrester keynotes and breakout sessions on demand. Details on when these will be available will be shared pre-event with registered digital attendees.
  • Digital-only sessions not available in person.
  • Digital sponsor marketplace featuring sponsor collateral and opportunities to engage with sponsors of interest.
  • Digital access until May 8, 2025.

Registration Information

Registration is open to the public. Attendees can purchase tickets directly on the website. Pricing for both in-person and digital access can be found here

If you have received a discount/voucher code, please select the option to use Credit card and/or discount voucher and enter the code into the Voucher Code field. If you are a Forrester client, you may have access to event tickets as part of your overall account relationship. If you have confirmed that you have an available ticket to use, please register on the website and select the option Pre-purchased code. You will need to enter a registration code associated with your event ticket. Please contact your account team or events@forrester.com with any questions or to obtain your registration code. If you have confirmed that you have available service units, please select the option Service units. Your registration will be pending until you receive a confirmation email indicating that your service units have been processed. 

How to get approval to attend B2B Summit North America

We have created a justification letter for anyone interested in getting approval to attend our event. The letter includes why you should attend, what you will learn, and your expense breakdown. 

What are the event terms & conditions?

The event terms & conditions, including our cancellation policy, can be found here.

Pricing and Team Send Opportunities

Current promotional pricing can be found here.

For teams who purchase 10 or more tickets, we offer a Team Send Program with special team pricing and exclusive team benefits. Onsite team benefits include preferred access seating in the Keynote Room, access to team lounge, preferred access badge, and a Forrester consulting team experience. Please email events@forrester.com for more details.

Contact us at sponsorships@forrester.com to discuss 2024 exhibition, branding, and speaking opportunities or call +1 888.343.6786.

Bring your expertise to the stage! Apply to speak here. Submissions will be considered on a rolling basis until all speaking slots are filled. If your submission is selected, a Forrester events representative will contact you to discuss next steps.

Speaking opportunities are open only to brands. If you are a vendor or agency, please contact our sponsorship team at sponsorships@forrester.com to learn how you can get involved in Forrester’s events.    

We offer complimentary press passes for certain qualified media outlets. Contact press@forrester.com to learn more.

Onsite Experience

Details on the hotel room blocks and nearby hotels are listed here.

 

Forrester is committed to safe and engaging in-person event experiences for our attendees, speakers, and sponsors.

Forrester analysts with coverage spanning across several disciplines will be onsite at the event. View analyst coverage area by track here. Analyst One-On-One meetings will be offered to full conference attendees attending onsite at the event. Attendees will receive an email when they are eligible to book a meeting to discuss their organization’s top priorities and scheduling requests will be submitted via the Forrester Events Mobile App. Please review our detailed policies regarding analyst one-on-one meetings.

The Forrester Events mobile app will be available for download in the Apple App Store or Google Play Store approximately one month prior to the start of the event. Registered onsite attendees will receive an email when the mobile app is ready for download. The mobile app will be your roadmap for your onsite experience: You can build your agenda, network with other attendees, book meetings with sponsors, offer feedback on sessions, and more! Most presentations will also be available in the mobile app during the live event.

Attendees will have several opportunities to connect with their peers: during meals and special evening receptions, at the marketplace, or via analyst-led meetups, the Forrester Hub, and the ForrWomen Leadership Program. Details of these opportunities will be shared in pre-event emails and in the mobile app.

The Forrester Hub in the marketplace provides an important opportunity to engage with our analysts, learn about Forrester Decisions and even demo a wide array of services.  Plan to meet up at the Hub, where you and your colleagues can experience first-hand the power of greater alignment and also explore how Forrester can help your organization become truly customer-obsessed.

We want to ensure that all our attendees can participate fully in our event! If you did not indicate any specific accommodations during registration, you may email events@forrester.com before the event.

All attendees will have access to the digital platform to watch most Forrester sessions on demand through May 8, 2025. Sponsor case studies will not be available on demand. Attendees will receive access to the platform via email.

We want to ensure that all our attendees have a positive experience. Attendees will be able to provide feedback in the mobile app and in a survey link shared post-event. For every attendee that completes our event survey, we will plant a tree with One Tree Planted. If you require an immediate response, please contact events@forrester.com for any support.

Digital Access

B2B Summit North America attendees can choose to join in person or digitally or both. All attendees will receive access to the digital platform ahead of the conference.

Digital access attendees will have access to most Forrester sessions on the digital platform. See the available sessions here.  Sponsor case studies will not be available. Digital attendees will have access to:

  • Most Forrester keynotes and breakout sessions on demand. Breakout sessions will go live May 5, with keynotes/awards recordings available 48 hours after the taped recording on-site.
  • Digital sponsor marketplace featuring sponsor collateral and opportunities to engage with sponsors of interest.
  • Digital access until May 8, 2025.

 

Digital Troubleshooting

Having issues with the platform?

  • Confirm internet connection is stable at time the error message is received.
  • Confirm which browser you are using (see below for guidelines).
  • If using a VPN and unable to access, it may work best to disconnect.
  • Close the tab/log out.
  • Clear browser cache (In Chrome: History > Clear Browsing Data > Select “Cookies and other site data” and “Cached images and files” > Clear data).
  • Open a new browser window and log in again.
  • Check that ad blockers, network settings, or anti-virus software are set up to allow the site.

 

Here are some recommendations for browsers supported:

 

Requirements for Viewing a Mediasite Presentation:

Microsoft Windows

  • Microsoft Windows 10
  • Microsoft Edge, Mozilla Firefox, or Google Chrome
  • Broadband Internet connection

Apple MacOS

  • Apple MacOS Mojave (version 10.14) and higher
  • Apple Safari, Mozilla Firefox, or Google Chrome
  • Broadband Internet connection

Apple iPadOS

  • Apple iPadOS 13 and higher
  • Apple Mobile Safari
  • Broadband Internet connection

Apple iOS

  • Apple iOS 12 and higher
  • Apple Mobile Safari
  • Broadband Internet connection

Android

  • Android 9 or later
  • Chrome browser

Linux

Mediasite supports on-demand and live presentation playback on Linux. In order to play back Mediasite content we recommend the following:

  • Chrome or Firefox browser.
  • VLC Media Player (to install H.264 codecs)

 

 

Contact Us

Please contact events@forrester.com if you need any assistance.