B2B Summit
North America

We will meet you where you want. B2B Summit North America attendees can choose to join in person, digitally, or both. All attendees will have access to: 

• Engaging keynote sessions and breakout sessions that will provide the latest insights on the evolving customer and buyer to orchestrate unique experiences, new strategies for functional alignments centered on created customer value and growth, and tangible ways data, technology and AI can help you complete. Find content tailored to seventeen unique roles on our agenda.
• Special sessions, including diversity and inclusion (DE&I) content to help you and your organization in your commitment to DE&I. 

• On-demand access to the sessions post-event for one year, until May 8, 2025.

All attendees joining us in Austin will experience three full days of main conference content from May 6–8, plus special pre-event content on May 5, featuring special programming and networking. In-person attendees will have access to all onsite content, sponsors, and experiences in addition to digital access to sessions. Additional in-person experiences include:

• One-on-one meetings with expert analysts to discuss your top priorities. 

• Hands-on workshops and networking sessions led by Forrester experts and analysts who are dedicated to answering the pressing topics for you and your peers. 
• Exclusive networking opportunities during marketplace receptions accompanied by live music!
• Special sessions to help you apply lessons learned to your own business. 
• Case studies and opportunities to connect with industry-leading marketing, sales, and product technology vendors on the marketplace show floor. 

All attendees will have access to the digital platform. Digital access attendees will have access to the digital conference content, sponsors, and access to our digital library of conference content. Sponsor case study sessions will not be available.

See the digital sessions here!

Digital access includes:

• Most Forrester keynotes and breakout sessions on demand. Details on when these will be available will be shared pre-event with registered digital attendees.
• Digital-only sessions not available in person.
• Digital sponsor marketplace featuring sponsor collateral and opportunities to engage with sponsors of interest.
• Digital access until May 8, 2025.

Contact us at sponsorships@forrester.com to discuss 2024 exhibition, branding, and speaking opportunities or call +1 888.343.6786.

Bring your expertise to the stage! Apply to speak here. Submissions will be considered on a rolling basis until all speaking slots are filled. If your submission is selected, a Forrester events representative will contact you to discuss next steps.

Speaking opportunities are open only to brands. If you are a vendor or agency, please contact our sponsorship team at sponsorships@forrester.com to learn how you can get involved in Forrester’s events.    

We offer complimentary press passes for certain qualified media outlets. Contact press@forrester.com to learn more.

Details on the hotel room blocks and nearby hotels are listed here.

Forrester is committed to safe and engaging in-person event experiences for our attendees, speakers, and sponsors.

Forrester analysts with coverage spanning across several disciplines will be onsite at the event. View analyst coverage area by track here. Analyst One-On-One meetings will be offered to full conference attendees attending onsite at the event. Attendees will receive an email when they are eligible to book a meeting to discuss their organization’s top priorities and scheduling requests will be submitted via the Forrester Events Mobile App. Please review our detailed policies regarding analyst one-on-one meetings.

The Forrester Events mobile app will be available for download in the Apple App Store or Google Play Store approximately one month prior to the start of the event. Registered onsite attendees will receive an email when the mobile app is ready for download. The mobile app will be your roadmap for your onsite experience: You can build your agenda, network with other attendees, book meetings with sponsors, offer feedback on sessions, and more! Most presentations will also be available in the mobile app during the live event.

Attendees will have several opportunities to connect with their peers: during meals and special evening receptions, at the marketplace, or via analyst-led meetups, the Forrester Hub, and the ForrWomen Leadership Program. Details of these opportunities will be shared in pre-event emails and in the mobile app.

The Forrester Hub in the marketplace provides an important opportunity to engage with our analysts, learn about Forrester Decisions and even demo a wide array of services.  Plan to meet up at the Hub, where you and your colleagues can experience first-hand the power of greater alignment and also explore how Forrester can help your organization become truly customer-obsessed.

We want to ensure that all our attendees can participate fully in our event! If you did not indicate any specific accommodations during registration, you may email events@forrester.com before the event.

All attendees will have access to the digital platform to watch most Forrester sessions on demand through May 8, 2025. Sponsor case studies will not be available on demand. Attendees will receive access to the platform via email.

We want to ensure that all our attendees have a positive experience. Attendees will be able to provide feedback in the mobile app and in a survey link shared post-event. For every attendee that completes our event survey, we will plant a tree with One Tree Planted. If you require an immediate response, please contact events@forrester.com for any support.