Digital Analytics Manager, Auto & General Insurance

Peter has worked with Budget Direct Insurance managing analytics strategies in the Auto & General group for ten years. For the past five years, he has led an all-star team of data scientists, optimisation specialists, data engineers and analysts as head of digital analytics. To fulfill the brand’s analytics vision, his team has executed data and analytics projects, including real-time propensity models, TV spot attribution, cloud automation, and hundreds of successful A/B tests.

Peter has been invited to participate on multiple customer advisory boards for multinational martech platforms (Adobe Analytics, Tealeaf by Acoustic) over the years. He received the IBM prize for most outstanding Master of Business Analytics graduate upon completion of his postgraduate studies at Deakin University in Burwood, Australia.