Chief Marketing Officer, Optimizely

Shafqat Islam is the Chief Marketing Officer at Optimizely. He has spent his whole life building products for marketers, dating back to his time as co-founder and CEO of Welcome (formerly known as NewsCred), the global leader in Enterprise Content Marketing from 2007 to 2021. Welcome created and led the content marketing platform (CMP) category (now known as the Optimizely Content Marketing Platform). Shafqat joined the Optimizely team as General Manager when Optimizely acquired Welcome in 2021.